The Future of Hotel Events — Shafqat Dad | Hotels & Hospitality

Shafqat Dad
3 min readApr 28, 2023

The hotel events industry has undergone significant changes over the past three years. Several trends and developments will likely shape the future of hotel events. Here are some of the critical factors that are likely to shape the future of hotel events:

Hybrid events

The pandemic has accelerated the trend toward hybrid events combining in-person and virtual attendance. Many attendees may still prefer to participate virtually even as in-person events resume. Hotels must invest in technology and infrastructure to support hybrid events, including high-speed internet and advanced audio-visual capabilities.


Sustainability has become increasingly crucial for the hotel industry, likely extending to hotel events. Hotels must reduce their carbon footprint and adopt sustainable practices in their event operations. This could include reducing waste, using eco-friendly materials, and sourcing food and beverages from local and sustainable suppliers.


Consumers are increasingly seeking personalized experiences, which will likely extend to hotel events. Hotels will need to offer customized event packages and experiences that cater to the needs and preferences of individual groups. This could include personalized menus, décor, and activities.


Technology will continue to advance as the industry adapts to the post-pandemic world. Hotels must invest in new technologies, such as event management software, mobile apps, and virtual reality experiences, to enhance the attendee experience and streamline event operations.

Health and Safety

The pandemic has made health and safety a top priority for hotels and event planners. Even as the pandemic subsides, attendees will likely continue to expect high cleanliness and safety precautions at events. Hotels must invest in advanced cleaning and sanitation protocols and adopt new technologies, such as touchless check-in and contactless payment options, to promote safety and hygiene.


The collaboration will be crucial to the future of hotel events as hotels partner with event planners and industry stakeholders to create unique and engaging experiences. Collaborative partnerships will enable hotels to tap into the expertise of event planners and industry experts and to stay ahead of emerging trends and developments.

Wellness has become an increasingly important issue. Hotels must offer wellness-focused event packages and experiences, including yoga classes, spa treatments, and healthy food options. This will enable hotels to attract a broader range of attendees, including those seeking wellness in their travel and event experiences.

The future of hotel events is likely to be shaped by a range of trends and developments, including hybrid events, sustainability, personalization, technology, health and safety, collaboration, and wellness. Hotels must adapt to these trends and invest in new technologies and infrastructure to remain competitive in a rapidly evolving industry. By embracing these trends and collaborating with industry stakeholders, hotels can create unique and engaging event experiences that meet the needs and preferences of modern consumers.

Originally published at on April 28, 2023.



Shafqat Dad

Shafqat Dad is a High Wycombe-based entrepreneur and businessman, and he is currently serving as CEO of S Dad Homes. Learn more at!